
Private Reserve
High-integrity list management for DTC brands and wineries who are done duct-taping their email life.
This is my top-shelf offering for the rare few who understand one thing: Your list isn't a funnel. It’s an ecosystem.
And when it’s clean, responsive, and well-handled—everything works better.
No funnels.
No pitch decks.
No weird "launch energy."
Just sustainable list management, done with precision.
What’s Included
Strategic List Architecture
Full audit and reorganization of your system: segments, tags, flows. Built for logic and longevity.
Clean Slate Protocols
We remove dead weight: cold subs, cluttered automations, broken logic.
Full Calendar Management
Monthly planning and execution of your email calendar, including content and offer mix. You always know what’s going out, and why.
Ongoing List Management
You never touch the backend. I monitor, maintain, and manage it all.
Automation Setup & Maintenance Lifecycle flows and trigger-based sequences built and monitored to support your subscribers without overwhelming them—or you.
None. You can't book this. There's no form. If we're already talking, you're in - kinda.
Availability:
DTC brands & operators sitting on 5,000+ subscribers and a click-through rate so low it needs CPR
If you fled the funnel cult mid-ritual, leaving behind your course login — because yeah, technically the money’s in the list, but yours seems to be holding it hostage.
You want systems so peaceful they could win a wellness retreat for workflows
Who It’s For:
The “strategy” seekers who swear this time they’ll actually follow the plan
Growth hackers chasing dopamine, vanity metrics, or possibly both
DIYers treating tags like glitter: technically useful, universally ignored, impossible to clean up later
Who It’s Not For:

If you’re on my radar (or I’m on yours), you’ll know when the door is open. This is not a public-facing offer. There’s no sales pitch. Just one operator talking to another.
No need to apply. Just know this exists. And when you’re ready, I might be.