About Wine & Email
Email is not content.
It’s infrastructure.
Most DTC health brands treat email like a campaign channel.
I treat it like a revenue system.
I’m Katerina Kavouklis — an Email Revenue Operator specializing in supplement and health brands scaling paid traffic.
For over 15 years, I’ve operated inside DTC health ecosystems — rebuilding backend email systems that were quietly leaking margin.
When structured properly, email should generate 25–40% of total revenue in a paid traffic brand.
If it doesn’t, something is structurally broken.
What I Actually Do
I step in where most teams stall:
Lifecycle flows built once and never optimized
Campaigns disconnected from acquisition costs
Weak segmentation
Flat AOV
LTV that won’t support scaling
I audit, rebuild, and optimize email around contribution margin — not vanity metrics.
This is not “send 3 campaigns a week.”
It’s backend revenue engineering.
Why DTC, Health & Supplement Brands
This category lives and dies on backend economics.
Acquisition costs fluctuate.
Compliance is strict.
Retention determines survival.
When email is built correctly, it stabilizes paid traffic and increases margin without increasing ad spend.
When it isn’t, brands burn cash quietly.
I work with founders and operators who care about economics, not aesthetics.
How I Work
I operate as a hands-on Email Revenue Partner — not a bloated agency.
Limited client roster.
Direct strategy involvement.
Clear scope.
Revenue accountability.
If email isn’t producing at least 25% of revenue in a paid traffic business, there is usually lift available.
If You’re Scaling
And your backend hasn’t been rebuilt in the last 6-12 months, there’s likely money sitting on the table.
Let’s find it.