Why Tasting Notes Kill Sales (and What Actually Works)

Your Wine Club Won’t Sell A Drop If Your Emails Read Like Sommelier’s Textbook

Your Grüner Veltliner could make angels weep, but your emails?
They’re getting the digital equivalent of a polite shoulder shrug.

Here’s the brutal truth: most wine club emails read like a sommelier robot having a crisis about tannins.

They’re elegant. They’re informative.
They make exactly zero people want to click “buy.”

The result? Your subscribers are deleting faster than a Chardonnay drinker handed a murky glass of skin-contact orange.

And while your emails politely ramble on about stone fruit and minerality, your wine sits in the warehouse… and your members quietly forget they ever joined.

The problem isn’t your wine.
It’s not your customers.
It’s that your emails sound like a textbook when they should sound like a conversation.

This isn’t another fluffy PDF.
It’s a dead-honest teardown of what’s quietly killing your sales—and what to do instead.
You'll discover:

  • The 3 silent conversion killers hiding in plain sight

  • The fix that makes people want to read your emails and buy more wine

  • A simple checklist to clean up your funnel without a total rebrand

No fluff. No marketing speak.
Just fixes that work, written by someone who’s not afraid to hurt a few feelings.

Grab your copy below. Let’s get your emails selling wine again.

  • "Katerina has this freakish ability to dive deep into your email list, your offers, and your customer experience — and pull out the gold you didn’t even know was there. She crafted messaging that actually converts not just sounds nice. If you want emails that connect with your audience and grow your revenue, work with her. Period."

    Isa Herrera, Founder of Pelvic Pain Relief

  • "When I started managing large email lists, I had no clue what I was doing. Katerina not only showed me the ropes — she built the ropes, tied the knots, and handed me the map. Her systems for list management and campaign strategy are clear, simple, and they actually work. I wouldn’t be where I am today without her."

    Matt Kartchner, Email List Manager at Revealed Films

  • "Katerina is the secret weapon behind some of the biggest brands in health and wellness. She doesn’t just 'manage' email lists — she turns them into serious revenue engines. If you get a chance to work with her, do it before your competitors figure out how she makes it look so easy."

    Craig Ballantyne, Creator of Turbulence Training, Author of The Perfect Day Formula

Real results. No smoke.
One product. One rewrite. 145% more revenue—without touching the ad budget.

The difference?

Words that convert.

Emails that sell.

A system that doesn’t depend on hope or hashtags

Or hey—keep wishing on algorithms.

Your call.

(Save your list. Save yourself.)

What Happens When You Write Like You Mean It


 Before Rewrite ✨After Rewrite
Total Sales $1,680.08 $4,272.74
Gmail Open Rate 27.82% 31.54%
Gmail Conversions 6 13
Non-Gmail Open Rate 14.95% 18.08%
Non-Gmail Conversions 3 5
Revenue Lift - +145.5%
Same List. Same Product. ✔️ ✔️

This is what copy tuned for revenue—not vibes—actually looks like.